Marble Institute of America: Education

Consumer Education

Tools for Natural Stone Professionals

The Marble Institute of America provides a variety of tools to help natural stone professionals educate consumers about natural stone. Turn to the MIA as your one-stop shop for brochures, posters, videos, and other marketing resources you can distribute at your place of business, by mail, on sales calls, at home shows, and anywhere else your customers and potential customers gather.

3 Consumer Videos for your Website (Streaming Video)

Nothing brings more life to a website than streaming video, which allows "moving images" like film and video to be displayed to the viewer as they arrive on the computer. MIA makes it possible for you to stream three consumer programs on your website, so that customers can be better educated and informed. The following programs are available – click the title to preview each video.

Real Stone, Real Value – A contemporary story of why natural stone is a logical choice for residential and commercial projects.
From the Quarry to the Kitchen – This video showcases natural stone's trip from the quarry through fabrication and installation in the home.
Care and Maintenance of Natural Stone – A handy electronic guide to maintenance for your customers.

MIA makes it easy and affordable. Learn more.

DVD for Your Showroom or Home Shows

The From the Quarry to the Kitchen video shows consumers how the natural stone industry strives for two things: enhancing the beauty of stone through perfection every step of the way – and ultimate customer satisfaction. This DVD plays on continuous loop and is perfect for your showroom or at home shows. Available from the MIA Bookstore.

Posters for Your Showroom

The MIA's collection of eye-catching posters are ideal for your showroom. Available for purchase from the MIA Bookstore.

Stones of North America
Granite Cleanability
Natural Stone #1 in Value

Brochures and CDs to Distribute

These brochures and CDs are available for purchase in bulk quantities from the MIA Bookstore.

Care & Cleaning for Natural Stone Surfaces
Care & Cleaning for Natural Stone Surfaces on CD
Commercial Care & Cleaning
Granite & Marble: The Natural Choice
Natural Stone: Building Blocks Through Time

Contact the MIA to learn more about these and other tools to help you educate your consumers.

MIA Member Logos and Decals

Consumers look for signs that the business is committed to professional standards, affiliations, and organizations. Whether it is a membership in a local chamber of commerce or industry trade association, consumers notice affiliations. Members of the Marble Insitute can showcase their professionalism and commitment to excellence by using:

Membership Logos on their business cards, stationary, advertisements, and website. Two member logos are available free of charge. Contact the MIA Membership Department for more information.
Uniform patches, window/vehicle decals, and hard hat decals are available from the MIA bookstore for a nominal fee.